The Black Mirror Future Of Marketing: Why Brands Are Investing In Mind Reading
Analysing brain activity can more accurately forecast consumer behaviour than traditional marketing tools, research shows
BlueSky BookShelf Meets: Anne Keegan
Why are so many workers choosing to shift into the less secure world of gig work? Professor Anne Keegan explores the advantages of being a professional gig workers and how to do so successfully...
Why Jeff Bezos Should Never Have Sent Katy Perry To Space, According To Research
In a time of deadly ocean heat waves, extreme weather, and record-high CO2 emissions, is this really the moment for space tourism?
Does Corporate Sustainability Need A Gen Z Glow-Up?
The 2019 "VSCO Girl" subculture popularised sustainable habits and embodied eco-consciousness in every-day life for Gen Z - fast forward five years, whilst her look may have passed, the values she brought into the mainstream have not... what can businesses learn from her to keep pace with consumer demands?
Workers Are Punished For Overriding AI Decisions – Even If They Make A Better One
As AI continues to play a larger role in the workplace, companies must recognise the importance of human input and strive to strike the right balance between technology and human judgment.
Is Empathy a Weakness? Science Says Elon Musk Is Wrong About Leadership
Far from the "fundamental weakness of Western civilization", new research shows that empathic leadership is the key to creativity, productivity and motivation.
Encouraging Others To Pursue The Work That Excites Them – Ha Hoang – ESSEC Business School
With a deep respect for education instilled from a young age, Ha Hoang has made the exploration of academia, and sharing her expertise her life's work, helping to lift others up...
Believing In The Transformative Power Of Education – Imen Mejri – NEOMA Business School
From her earliest teaching days to her latest role as a Programme Director, Imen has believed in the transformative power of education. Here she shares how she and her colleagues are working to create responsible global citizens.